Increasingly, engaged couples are inquiring about eco-conscious wedding planning options. Specifically, nearly 80% of couples express interest in eco-friendly wedding options, and about 70% consider eco-friendliness a significant factor when choosing wedding vendors. Going green isn’t just trendy anymore—planners are seeing it as a smart way to grow their business while staying true to what matters.
Incorporating eco-conscious planning may seem overwhelming, but it doesn’t have to be! With just a few intentional choices, you can reduce waste, lower environmental impact, and deliver stunning, meaningful celebrations.
Let’s Start With The WHY
Why should you be incorporating eco-conscious planning into your business? Well, more and more couples are thinking beyond aesthetics—they want their wedding to reflect what matters most to them. That’s where you come in—as a planner, understanding the why behind eco-conscious choices allows you to guide clients toward meaningful celebrations that align with their values and your expertise. Let’s explore how small changes can make a big difference.
Small Shifts = Big Impact
You don’t need to do a 360 overnight. Starting small with these easy-to-implement tips can still have a huge impact. Here are a few small shifts to start with:
- Recommend local vendors to reduce transportation impact.
- Suggest seasonal and locally sourced florals.
- Opt for reusable signage and décor over one-time-use items.
- Encourage clients to donate flowers or food after the event.
Partner Up!
Consider connecting with vendors who have gone green. These vendors may have green alternative options such as compostable dinnerware, farm-to-table catering, and solar-powered venues.
Having a list of these vendors to provide to clients as a freebie, as part of your planning services, is another excellent way to set yourself apart as a wedding planner and incorporate eco-conscious decisions into your business.
Educate Over Ensuing Stress
Offer your clients a few easy, sustainable alternatives that don’t require them to spend more money or make their wedding plans more difficult. Here are some options for them to consider:
- Offer plant-based meal options that use local ingredients
- Use digital invitations instead of printed ones
- Choose meaningful, eco-friendly favors, such as artisanal soaps, seed packets, or locally sourced honey
- Use secondhand decor-secondhand wedding decor is a great way to embrace sustainability and add a unique touch to your celebration
You don’t have to plan zero-waste weddings to be an eco-conscious planner. By weaving sustainability into your process, even in small ways, you’ll make an impact and attract clients who truly value thoughtful planning.
Have you tried any of these tips, or would you like to add any tips? We’d love to hear them!
The Find Your Wedding Planner Team